Two NWSA visual arts college students place among top winners in Good 50x70: The Project that Helps

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Two NWSA visual arts college students place among top winners in Good 50x70: The Project that Helps Social Communications international poster design highlighting the importance of social issues.

“EVOLVE”, by NWSA college student Samantha Kocking  “ENERGY EFFICIENCY OR DEATH”, BFA Olga Hayon

     MIAMI---New World School of the Arts once again leaves its mark in the international arts arena as it enters the Good 50x70: The Project That Helps Social Communication an international poster competition that highlights five of the social issues “which the UN recognizes as the plagues of our millennium” with two graphic design students from the college visual arts program placing among the top winners 200 winners (out of 1,659 total posters submitted). NWSA visual artists Samantha Kocking (college senior double majoring in graphic design and painting) and Olga Hayon (BFA 2007) submitted their artwork under the category of “Environmental Damage” – Kocking’s, titled “EVOLVE”, was selected as one of ten finalists for the category. “ENERGY EFFFICIENCY OR DEATH” designed by graphic designer Hayon placed among the 30 category short listed posters.

    Encouraged by NWSA visual arts faculty Rosario Martinez-Cañas, eight graphic designers submitted their work in May. “I felt it would be a good opportunity for my students to develop an awareness of social issues and showcase their talents,” “I’m thrilled with the outcome – having two of our college students among the final selection is quite an accomplishment for the division and an inspiration for other students.” stated Martinez-Cañas. When asked to describe what message she was trying to convey as she developed her artwork, Kocking affirmed “I believe in the power of concept and simplicity to reach the public in the matter of Environmental Damage. I feel that positive thinking today is the most powerful way to make people care and get involve with the protection of our environment. The concept in my poster is about using Energy efficiency as a reachable and easy way to evolve into a better planet.”

    Created to impress the new generation of designers the importance of social communication, Good 50x70 international poster design competition focused around five big social issues: aids, environmental damage, human rights violation, underdevelopment and war.  For each of these issues Amnesty, Armed, Emergency, Greenpeace, Lila, were their endorsing charities and created a brief for the contestants to answer within their design.  The aim of the contest was to raise public awareness particularly amongst people inside the communication industry, and the relevance and importance of social communication. With an impressive list of internationally recognized Judges including; Timo Berry, Shigeo Fukuda, Yossi Lemel, Alain Le Quernec, Luba Lukova, Chaz Maviyane-Davies, Armando Milani, Woody Pirtle, Massimo Vignelli and Lourdes Zolezzi, a total of 200 finalists were selected in the 5 different categories (each category had a total of 40 posters selected - 10 winners and 30 short listed posters) and gathered in an exhibition held at La Triennial in Milan, Italy from June 19 through June 24. Posters where subsequently auctioned on eBay in order to raise funds to sustain the project. For more information about Good 50x70, visit    

    New World School of the Arts was created by the Florida Legislature as a center of excellence in the performing and visual arts, is an educational partnership of Miami Dade County Public Schools, Miami Dade College and the University of Florida.

Photo caption: (left) “EVOLVE”, (50cmx70cm) designed by NWSA graphic design college student Samantha Kocking (right)  “ENERGY EFFICIENCY OR DEATH”, (50cmx70cm) designed by NWSA graphic design 2007 BFA Olga Hayon

Further information available by calling the NWSA Visual Arts division at (305) 237-3649.