Visual Language graphic design exhibition explores the power of persuasion using graphic design

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Visual Language graphic design exhibition explores the power of persuasion using graphic design

MIAMI--- Curated by New World School of the Arts faculty member Rosario Martinez-Canas, the graphic design students at NWSA will be Visual language graphic presenting Visual Language, the first student work exhibition of the season. With a focus on graphic design and its power to influence the audience, the show will feature more than thirty works created by the College division. Exhibition will be open from Thursday, October 23 through Friday, November 14, 2008 at the New World Gallery. Free and open to the public Monday – Friday from 9:00 AM- 5:00 PM. An opening reception is scheduled for Thursday, October 23 from 6:00 PM – 9:00 PM at New World Gallery, 25 NE 2nd Street, downtown Miami.

Displayed among the works are three posters selected to promote the film "ShootDown", a documentary film based on the Brothers to the Rescue incident that happened on February 24th, 1996. With a total of thirty-seven pieces, the show also includes three posters designed for Miami-Dade Transit to bring awareness and curtail graffiti, a problem that has become an epidemic throughout the Miami-Dade rail system.  Other featured work includes projects created for the American Institute of Graphic Arts’ (AIGA) Get Out the Vote campaign and for Good 50 x 70: The project that helps Social Communication.

Martinez-Cañas, whose area of expertise as an arts faculty member at NWSA is graphic design, explains “graphic design is a form of visual communication that through the use of visual elements such as typography and/or images conveys a specific message to an audience - it is through this medium that many artists have the opportunity to demonstrate their ability to persuade.”  Rosario Martinez-Cañas has worked in the graphic design field for many years and is the founding partner of The Image Designers Group, an award-winning graphic design studio. The studio's designs have been featured in several books among them Hot Graphics USA. Professor Martinez-Cañas served on the Board of Directors of the American Institute of Graphic Arts Miami Chapter for six years.

Through its gifted, emerging artists and unique programs, New World School of the Arts has become an educational and creative beacon of the arts. Trained by nationally renowned practicing artists, students are encouraged to develop a personal, artistic and aesthetic vision while mastering their own technical skills in traditional and new media. Areas of concentration for students seeking a four-year BFA college degree include drawing, electronic media, graphic design, painting, photography, printmaking and sculpture.

New World School of the Arts was created by the Florida Legislature in 1984 as a center of excellence in the performing and visual arts. It is an educational partnership of Miami Dade County Public Schools, Miami Dade College and the University of Florida.
Further information available at (305) 237-3597 or visit

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