Yasmine Samimy was born in France and raised in New York and Miami. She holds a BFA in Graphic Design with a minor in photography from the Miami Ad School and a BA in Communications Arts/Public Relations from The American University in Washington D.C. Yasmine worked as a senior Designer at Tom Graboski Associates, and in 2000, she established her own design studio, s2d2 Creative. She works on a multi-level platform creating entire brand identity systems from start-up companies to larger corporations. She has worked with corporations in the U.S. and Hispanic markets such as Discovery - Latin America, DHL, Hewlett Packard, New World Symphony and Jewish Museum of Florida - FIU. She served as Co-President of AIGA, (American Institute of Graphic Arts) Miami Chapter.